What is your niche?
I was thinking today about what my niche in the blogging sphere is. My Swedish blog has been alive and well for more than 10 years and I´ve gained a lot of readers there, but my English blog isn´t getting as much traction. It could be because of the sheer number of English-language blogs out there – the search engines just don´t rank me very high.
But then I was curious about what makes a great blog, and I learned that good blogs with ardent followers have a niche. And so I thought “What is my niche?”. Is it being a postdoc? Being a foreigner in the US? Being in the privileged Stanford campus?
Then I started looking back at my Swedish blog and which posts are the most popular ones. It turns out my Swedish readers are mostly in the late stages of their pregnancies, or at least they are very interested in reading about my final weeks of pregnancies. These posts are in my top-10 list of posts throughout the year. So I could translate those posts to English and perhaps gain a similar following here.
But. It´s been years since I was pregnant. I have three kids now. The oldest is in school. The other two are toddlers. A pregnancy blog isn´t the point anymore. So, although there was some drama associated with my pregnancies, that´s not the road I´m taking. Instead, this English-language blog will be about travel, both in the world and through life. Starting in the final months of my PhD and moving forwards. It´s about the opportunities as a PostDoc at Stanford University. It´s about living in a foreign country. And perhaps it´s also about raising kids and balancing life and career in Academia and beyond. Because it´s possible that a single blog can be about more than one thing. It can be about a person´s life and the journey she is going through. And who knows? It might even be inspiring enough for people to want to read it one day.